It all started with a text from a wrong number....
...asking my opinion on a basic Amazon “booty builder" Little did she know, she wasn’t texting who she thought she was. She was texting me—your resident health coach + comedian with zero patience for hypey, low-quality “results not included” supplements.
So I did what I do best: I played along. We bantered back and forth, I pretended I was the person she meant to reach, and when she finally hit me with, “Okay… who is this?” I dropped the line that started it all:
“This is your Booty Genie.”
That joke turned into a very real mission. Because behind the laugh was a gap in the market: women deserved better than cookie-cutter formulas and gimmicky booty products. So Booty Genie became the answer—built to help women develop stronger glutes and real vitality from the inside out, with a premium formula you can trust and a daily ritual that actually delivers.
Hey, I'm Greg
I'm a health coach, supplement formulator, and lifelong student of how to make this life experience better.
Over the past decade, I’ve competed and coached at the highest levels as a Division I football player, national judo champion, and one of the first certified Wim Hof Method instructors. But what’s always driven me isn’t just achievement. It’s a deep curiosity about optimizing the mind, body, and spirit, and a constant search for the tools that help us feel stronger, clearer, and more alive in our everyday lives.
That curiosity led me to experiment relentlessly with training methods, recovery practices, nervous system work, breathwork, and supplementation. When most products didn’t deliver real results, I started creating my own supplement stacks—formulas designed to support stronger workouts, visible body composition changes, faster recovery, and energy that actually lasts.
Then, through a completely unexpected (and pretty funny) coincidence—shaped in part by my natural sense of humor—the idea of Booty Genie was born, and the response online made it clear this needed to become real.
So I took everything I’d learned, put pen to paper, and built a product designed to amplify your effort and support real, earned results.
You show up.
Booty Genie helps your body get more out of it. ✨